Blog

Thoughts from the Etcom team

Cultural differences between Filipinos and Australians

By Marion Branellec, Account Manager With Christmas creeping around the corner, I’ve been delighted to start hearing Christmas music in Sydney. I grew up in the Philippines, where Filipinos like to celebrate Christmas as long as possible. In the Philippines, Christmas...

Social media use by a young person in Hong Kong

Looking at social media through a young Hong Konger! For those born in Generation Y, social media is not only something for fun but a necessity. This is no exception among Hong Kong youngsters, according to Tina Tang, Etcom’s Intern from Hong Kong.

Ramadan in Australia

By Katrina Gao Nearly half a million Australians are Muslim according to the latest 2011 Census. For them, Ramadan is the most significant event on the Islamic calendar. During Ramadan, Muslims around the world fast from sunrise to sunset. 2015 Ramadan Ramadan has...

China’s “Love Day” gives businesses a boost

Chinese love numbers! By Katrina Lin We all know Chinese people like to apply special meanings to numbers, such as the number “8” represents prosper and number “4” is avoided because it sounds like death. Although these custom seem superstitious and outdated in the...

Mother’s Day… in many cultures

By Cynthia Nilsen Our annual calendar is made up of numerous official and unofficial holidays and observances, many which we may not personally follow or be completely aware of. Have you ever heard of Tree Hugging Day or Wombat Day? Didn’t think so! Whilst we don’t...

Why do we have chocolate eggs during Easter?

When we think of Easter, the first images that come to mind are chocolate eggs, egg hunts, and bunny rabbits. While many of us use Easter as an excuse to consume ridiculous amounts of chocolate (I’m guilty of this), rarely do we think about the reasons behind this...

Culturally Diverse Women in Victoria

To the credit of the Australian Bureau of Statistics (ABS), extracting data from the Census is so much more user friendly. As anyone who works with data knows only too well; getting the data is one thing, drawing the right conclusions is another. I'm reminded of this...

Traditional or Simplified? Mandarin or Cantonese?

Are you confused? You don't need to be a futurist to see that Chinese consumers, with their ever increasing wealth, will be even more important customers in years to come. Domestically, they're important too. Over 600,000 people in Australia speak a Chinese language....

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