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Thoughts from the Etcom team

Traditional or Simplified? Mandarin or Cantonese?

Are you confused? You don't need to be a futurist to see that Chinese consumers, with their ever increasing wealth, will be even more important customers in years to come. Domestically, they're important too. Over 600,000 people in Australia speak a Chinese language....

Lunar / Chinese New Year Survival Kit

It's not quite new year yet for over 1.1m people in Australia. For some Asian-Australians, the New Year is still to come. For them, New Year doesn't start until Thursday, 19 February 2015. If you have friends, work colleagues or clients who celebrate “Chinese New Year...

2015 Lunar New Year – where the action’s at in Sydney?

A whole list of awesomeness await... 7 Feb – 29 March Sydney: Chinese New Year Festival, City of Sydney In its 19th year, the Festival is organised by the City of Sydney and is by far the largest Lunar New Year celebration in NSW; from entertainment, arts, food,...

Changing behaviour is the same in any language?

Is behaviour change the same in any language? Much of the time the discussion around multicultural marketing emphasises the difference between multicultural communities and the 'mainstream'. Of course, that is true given cultural differences and background. But is it...

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