Vodafone’s ‘Plan Refresh’ mainstream campaign was designed to promote a range of refreshed Vodafone Postpaid and Prepaid offers and to demonstrate the simplicity and value of Vodafone.
Etcom developed the ethnic campaign strategy, media strategy and produced in-language material – focussing on relevant offers to our target audience. In addition to traditional channels, the media channels included mobile and Wechat Chinese social media.
Date Sep – Oct 2015
Media TV, Print, digital, mobile, Wechat social media, campaign micro-site
Languages Cantonese, Mandarin