Etcom brought happy to Diwali – Happy the dragon, that is. Etcom developed the St.George’s first social campaign targeting the Indian community. It was a devastatingly simple idea; post pictures of your Diwali celebration to Facebook, Instagram or twitter using the campaign hashtag, #StGeorgeDiwali to enter. We produced a video to explain the competition.
The campaign video was promoted via targeted Facebook and YouTube advertising.
Date October 2014
Media 100% social: Facebook, twitter, Instagram and YoutTube