Vodafone’s Unlimited Weekends Prepaid offer of free data and free international calls to five countries each weekend was such a success it’s been extended until 2 August! Etcom developed the media strategy and all in-language campaign materials to promote the competitive Prepaid Cap offer through press and radio.
Date May – July 2015
Media Print, radio, digital, consumer competition
Languages Cantonese, Mandarin, Hindi, Punjabi