Vodafone’s Unlimited Weekends Prepaid offer means free data and free weekend international calls to five selected countries was promoted to the Chinese and Indian communities. Unbeatable offer which applies to all Prepaid Caps of $30 or more.
Etcom developed the media strategy and all in-language campaign materials to promote the competitive Prepaid Cap offer through press, radio and public relations activities.
Date March – April 2015
Media Print, radio, PR
Languages Cantonese, Mandarin, Punjabi, Hindi