Melissa has led Etcom for the past 12 years and has over 16 year’s experience in the industry. During this time Melissa has grown and helped evolve Etcom into the leading multicultural communications agency in Australia, which is part of the WPP AUNZ network.
Melissa has a deep understanding of the multicultural communities across Australia, and remains hands on in creating unique strategies for Etcom clients to meet the changing needs of diverse Australia. Working in partnership with Lou, Melissa uses her experience and insight gained from working with multicultural communities day in and day to lead her team of multicultural specialists to deliver authentic and engaging multicultural campaigns for Etcom clients.
Melissa is an Effie’s award winning strategist and has developed campaigns for Australia’s biggest brands such as Vodafone, Westpac, Qantas, Holden and Woolworths. Her experience also spans working closely with Government on major campaigns such as the 2016 Census, Domestic Violence and Smartraveller.
What matters to Melissa? Respect for all people from all walks of life and backgrounds. As a second generation Chinese and mum of 3 kids under 5 years, Melissa recognises how important it is to maintain a strong cultural identity and not feel pressure to assimilate or say goodbye to your cultural roots. It’s what makes us unique.