Vodafone’s ‘Plan Refresh’ mainstream campaign was designed to promote a range of refreshed Vodafone Postpaid and Prepaid offers and to demonstrate the simplicity and value of Vodafone.
Etcom developed the ethnic campaign strategy, media strategy and produced in-language material – focussing on relevant offers to our target audience. In addition to traditional channels, the media channels included mobile and WeChat Chinese social media.
Media TV, Print, digital, mobile, WeChat social media, campaign micro-site
Languages Cantonese, Mandarin