The National Tobacco Campaign aims to contribute to a reduction in the prevalence of adult daily smoking from 15.9 percent currently, to 10 per cent or less. To achieve this, several marketing activities combine to engage with current smokers to encourage them to make a quit attempt, support current quitters in making their quit attempt and help them reduce their chance of relapse.
The Australian National Preventative Health Authority (ANPHA) engaged Etcom to reach multicultural communities to spread the anti smoking message.
Media Print, radio, tv, online
Languages Arabic, Cantonese, Korean, Mandarin, Vietnamese