To promote Bank of Melbourne’s special $1,288 rebate offer to people who refinance their home loan to Bank of Melbourne, Etcom developed creative to link the offer to the building wealth in the Year of the Goat. Etcom was in charge of copywriting, creative, and media. Etcom produced in branch posters and flyers, wonderwalls and press ads in Chinese and Vietnamese to promote this offer.
Campaign Details

Client Bank of Melbourne
Media Print, In-branch
Languages Chinese and Vietnamese