This is a new production of one of the most popular musicals in the world including stunning new sets. Etcom was briefed to raise awareness and help drive ticket sales for Les Miserables in Melbourne amongst the Chinese community. Etcom worked with community leaders and Chinese media, delivering editorial in all major Melbourne Chinese media as well as SBS and Radio Australia. Etcom also produced in language posters and flyers which were displayed in key Chinese outlets in Melbourne.

Based on the success of the Melbourne campaign, Etcom has been briefed to manage the below the line activities for the coming Sydney season.

Campaign Details

Client AKA Productions
Media Publicity: print, radio, online, street marketing
Languages Chinese