Etcom worked closely with Metricon NSW, VIC and QLD marketing teams to plan and excute a highly cost effective and targeted campaign for generating sales leads amongst the Australian Chinese and Indian markets. The digital and social led campaign drove audiences directly to the Metricon EOI page for conversion. Campaign advertorials and banners were developed into Chinese and in-language programmatic targeting of potential home buyers on popular in-language websites enabled strong engagement, where we also utilised re-targeting to achieve a higher conversion.
Media Social, digital
Communities/Languages Chinese and indian