Smoking is the largest preventable cause of early death and disease in Australia, costing an average $31.5 billion a year in social (including health) and economic costs.

Etcom was engaged by the Australian Government’s Department of Health as the cultural consultant on this important campaign. In addition to developing the CALD campaign strategy, Etcom also provided advice on language and media selection, reviewed campaign creatives and managed an extensive community and media engagement program.


Campaign Details

Client Department of Health, Australian Government
Media Print, digital, social media, video, community and media engagement
Languages Cantonese, Mandarin, Arabic, Vietnamese and Korean