To help make all mums happier this Mother’s Day, Philips introduced a special $50 cash back offer on two popular kitchen appliances; the Philips Airfryer and, the Philips Pasta and Noodle Maker. The Philips Airfryer cooks with 80% less fat and the Philips Pasta and Noodle Maker makes homemade pasta and noodles in just 15 minutes.

Etcom developed the creative and media recommendations to promote these products to Chinese consumers.

This retail offer was specifically promoted through Chinese advertising and a consumer competition using Chinese social media and digital channels. Etcom’s in-house PR department generated publicity direct with Chinese media to promote this offer. 


Campaign Details

Client Philips
Media Print, digital, social media, consumer competition, publicity
Languages Cantonese, Mandarin