St.George is giving customers a sweet offer for Lunar New Year with their special new 8-month term deposit. Etcom developed the media strategy and collaborated with Saatchi & Saatchi to ensure the creative was culturally appropriate. Press, online and radio ads were developed to promote the special offer. Etcom also produced in-branch collateral and digital screens in Chinese and Vietnamese to promote the offer in branch.
Date February 2015
Media Press, Online, Radio, In-branch
Languages Chinese and Vietnamese