St.George engaged Etcom to promote their special home loan offers which included a fixed rate offer and a $1288 rebate offer. Etcom developed the media strategy and collaborated with Saatchi & Saatchi to produce press, online and radio ads in Chinese and Vietnamese. Etcom also produced collateral to promote the offer in branch.


Campaign Details

Client St.George
Media Print, radio, online, in-store
Languages Chinese and Vietnamese