St.George engaged Etcom to promote their fixed rate home loan offer. The offer encouraged customers to start something awesome by getting a great 3 year fixed rate on new Advantage Package Home Loans. Working with the mainstream agency Saatchi & Saatchi, Etcom produced in-language press, online and radio material to promote the offer. Etcom developed and implemented the media strategy. We also developed press ads and flyers to promote local Chinese, Vietnamese and Arabic bank lenders.
Date November 2014
Media Press, radio, digital, flyers
Community Cantonese, Mandarin, Vietnamese, Arabic