St. George Longest Lunar New Year Lunch

Lunar New Year is a time for re-union and feasting. And Etcom helped St.George rewrite the record books by putting on the St.George Longest Lunar New Year Lunch Table – 20 metres long with 60 hungry diners – the longest in Australia. Over 1,200 people applied for a place via Chinese social media Weibo and WeChat, and online at Twenty five winners and their guests sat down with St.George and Willoughby Mayor, Cr Gail Giles-Gidney under a giant marquee created on Chatswood Mall. The participants enjoyed a spectacular 10-course Chinese feast by Din Tai Fung. St.George Longest Lunar New Year Lunch Table was proudly created and implemented by Etcom, a literally record-breaking effort.

Campaign Details

Client St.George
Media Activation supported by digital and social media
Languages Chinese