St.George engaged Etcom to work on the bank’s Mid-Autumn offer of a $1,250 home loan rebate. Working with the mainstream agency, Saatchi, we produced Chinese and Vietnamese campaign material including print and radio advertising and in-branch posters and flyers. The campaign also included a children’s colouring competition, ATM wraps and a huge Mid-Autumn mural by street artist, Heesco.
Etcom also managed the publicity for this campaign including a weibo Chinese social media.
Date September 2014
Media Print, radio, in-branch, social, publicity
Languages Cantonese, Mandarin, Vietnamese