(02) 9277 1242 info@etcom.com.au

Off the back of consumer research conducted by Etcom, SunRice lauched new see-through packaging for much loved SunLong, SunWhite and SunBrown to focus on clean, green and Australian made product benefits. Etcom developed the media strategy and creatives for this campaign to position SunRice as the right choice in the lead up to Lunar New Year Celebrations.


Campaign Details

Client SunRice
Date January – February 2015
Media Press, in-store banners
Languages Chinese, Vietnamese