Vodafone’s Lunar New Year offer is pretty much unbeatable: unlimited calls to China and Hong Kong, plus unlimited standard calls and texts in Australia and 3GB of data on a $50 Prepaid Cap.
But how do you quantify unlimited?
Well, this great Vodafone offer is even greater than the Great Wall of China, that’s how! Etcom developed the media strategy and creatives for all campaign materials. The campaign was rolled out via in-store flyers and banners, advertising, and Weibo and Wechat Chinese social media. Etcom developed a digital and social consumer promotion, partnering with one of the most influential local Chinese media.
Media Print, digital, social media, consumer competition, in-store, campaign micro-site
Languages Cantonese, Mandarin