Vodafone’s SIM product was so good that mobile users could realistically ditch on-going contracts. Working with the mainstream agency, Ogilvy & Mather, we produced in language print and radio material. Etcom’s in-house media department developed a media strategy to cost effectively reach the target communities.
Date August – September 2014
Media Print, digital, publicity
Languages Cantonese, Mandarin, Vietnamese, Korean, Indian