Westpac will make the year of the Goat even more prosperous when you open a Term Deposit or eSaver account of $5,000 or more at a participating Branch. Customers will get eight entries to win one of eight commemorative Year of the Goat gold coins, each valued at $695. Etcom developed the media strategy and collaborated with DDB Shop on the vibrant lion creative.
Date January – February 2015
Media Print, digital, social, in-store, consumer