Westpac engaged Etcom to work on the bank’s latest home loans offer. Working with the mainstream agency, DDB, we produced Chinese and campaign material including print, in-branch posters, flyers and bi-lingual outdoor.
Etcom also managed the publicity for this campaign including a weibo Chinese social media.
Date October 2014
Media Print, in-branch, social, outdoor, publicity
Languages Cantonese, Mandarin