Westpac engaged Etcom to work on the bank’s Mid-Autumn offer of a $888 home loan rebate. Working with the mainstream agency, DDB, we produced Chinese and Vietnamese campaign collateral including print, in-branch posters and flyers.
Etcom also managed the publicity for this campaign including a Weibo Chinese social media competition which generated over 1,000 entries.
Media Print, in-branch, social, publicity
Languages Cantonese, Mandarin, Vietnamese