Looking at social media through the eyes of a young Hong Konger!
For those born in Generation Y, social media is not only something for fun but a necessity*. This is no exception among Hong Kong youngsters, according to Tina Tang, Etcom’s Intern from Hong Kong.
From 2006 to 2012, it was a hot trend to use Facebook for sharing photos and posts when I was still a high school student. It has been getting popular among all age ranges since then. Thanks to its sustained popularity, even our parents and teachers have Facebook accounts nowadays. Besides that, the rule of sending and accepting friend requests is not as strict as in real life. As long as you know that person in some capacity being ‘Facebook friends’ is definitely not a big deal. As time goes by, eventually many of us will gather thousands of friends on Facebook, from a range of people who have come in and out of our life.
People utilize this advantage and regard Facebook as a platform on which they can announce important news or a new page in their life, like getting into the university, graduation, having a new relationship, getting married… No need to forward emails, send invitation cards or make phone calls, all they have to do is simply type a few words while sitting on their comfortable couch – sharing the good news to the world within 5 seconds via the power of Facebook.
You can’t make an omelette without breaking eggs. While enjoying the convenience brought by the great network, we are losing our freedom of expression at the same time. Due to the fear of letting our family members, teachers and friends who we are not familiar with, have a glance at our private life, we avoid sharing thoughts, emotions and views towards some issues freely on Facebook.
Gradually, loyalty on Facebook is shifting to Instagram, Here’s why…
1. Keep our privacy
Luckily, the older generation still haven’t realised the presence of Instagram. This explains why young people rather reveal their thoughts and emotions only with their peers on Instagram instead of Facebook.
Moreover, a Facebook friend is a mutual relationship. In other words, once the friend request is accepted, both sides have the right to view each other’s updates. Instead, on Instagram, we can choose who we follow and who to become our followers with the function of turning the account private. In this way, we can finally enjoy privacy (being visible only to people we give access to) which hardly exists on Facebook.
One bonus benefit is that the content appearing on the news feed is all we are willing to read, without overloading advertisements and posts from so-called “friends”.
2. Allow consistent photo quality on the news feed
On Facebook, we can post a whole album of one event or activity so we don’t care much about the quality of photos, while we only post the best photo of each event on Instagram －otherwise successively posting photos of the same event will be too annoying－and hopefully the photo gathers likes as more as it can. To make it more perfect, before letting this masterpiece expose to the world, we are paying greater attention to selecting the most suitable filter. Not to mention that some of us still persist tuning levels of every aspect including brightness, temperature, contrast, saturation, etc. It makes a big difference, it’s much more enjoyable when you open Instagram to view the best professional shots.
3. Construct an ideal self
Photos on Instagram represent who you are. When one gets into your account, first impression comes up in his mind. Many of my friends, including myself, seriously take account of EVERY photo that we post on our own little corners and seek consistent style across the whole account just to tell others we are unique and cool. For instance, some Instagram users insist on posting photos only taken under daylight to ensure every single piece is bright, white and clear. They dress up in Mori girl (forest girl) style, being immersed in the nature harmoniously. Usually this group of people is described as “Artsy”（文青）in Chinese-speaking regions. How about their captions? Poetic sentences in written Chinese or English are their trademarks. “Shallow” content like “Oh yeah! Holiday starts finally!” are certainly unacceptable if you hold the belief “I am artsy”. You can see what I mean in the Instagram post below from @sabrinasa.
4. Satisfaction from likes
To teens, the Internet is everything. The more likes they get, the more satisfied and confident they will be. On Facebook, the “mysterious algorithm” displays the photos or posts from a selected number of people that you are familiar with or have frequent connections with you. There are even various groups, pages, videos and advertisements which always distract the users from the checking out their friends’ updates. Sometimes, your friends would love to give you likes on Facebook, but they just miss your posts.
In contrast, gaining likes is much easier on Instagram because the content is more focused and people will not easily miss your post unless they do not read all the posts along the timeline. Don’t forget, wisely making use of hashtags is one of the popular strategies youngsters adopt to receive likes globally on Instagram.
Today, almost everyone has a Facebook account in Hong Kong. However, Instagram has won over most Hong Kong teens’ hearts, including mine.
* In 2014, Cisco Connected World Technology Report has found that, for about one third of Generation Y, staying connected to the Internet is essential like air, food and water while two thirds would choose the Internet over a car.