Etcom is an award winning communications agency.

We specialise in connecting brands with Australia’s diverse and growing multicultural audience.

Why Multicultural

Over 430,000

Over 430,000 new permanent and temporary visa migrants called Australia home in 2016-17.

Nearly 50%

The top 5 recent arrival communities since 2006 equates to nearly 50% of all the new migrant population.


21% of the Australian population speak a language other than English at home.

Chinese, Arabic and Vietnamese

Chinese, followed by Arabic and Vietnamese are the most common languages spoken at home.


Almost half (49%) of the population were born overseas or have at least one parent born overseas.

Over 15%

Over 15% of Australia’s overseas born population were born in China or India representing almost 1 million people.

Who We Are

We are a team of multicultural specialists, leading the multicultural practice for over 40 years. We have an in-depth understanding of Australia’s diverse communities including behaviour, cultural nuances, changing media consumption habits, and channel targeting within the multicultural space.

Our unique in-house capability and hands-on approach enables our experienced team to develop and deliver fully integrated communications programs aligned to clients’ marketing objectives.

Part of WPP AUNZ, Etcom combines cultural expertise with the latest industry tools and insights.


Managing Partner


Managing Partner

What We Do

We help our clients truly understand their multicultural market opportunities and how to authentically connect.

We deliver tailored strategies using insights based on our experience and the proprietary tools and data to engage and inspire community action.

We’ve built a reputation for getting the job done demonstrated by our long standing relationships and experience working for some of Australia’s biggest brands and Government.

Our Services

Our Clients

Our Work

NSW Domestic Violence Campaign

The Star WeChat

Huawei Influencer Campaign


Predictions 2021 – Media agencies on the ad spend lift ahead

Federal Government used Google Translate for COVID-19 messaging aimed at multicultural communities

Landing a whole new customer segment in a recession

Contact Us

Lou Petrolo
Managing Partner
THE BOND | Level 5 | 30 Hickson Road
Millers Point NSW 2000
Phone 0403 488 477

Melissa Chaw
Managing Partner
Stanley Street House
Level 1 | Stanley Street Plaza
Southbank QLD 4101
Phone 0407 018 028

Get In Touch

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Etcom Sydney

The Bond, Level 5, 30 Hickson Road, Millers Point NSW 2000, Australia

Etcom Brisbane

Stanley Street House, Level 1, Stanley Street Plaza, Southbank QLD 4101, Australia